Instagram 粉丝关注 shopee为您提供最新最全店铺运营FAQ，并有效地增加Instagram免费赞数和每日赞数，适用于各种用

01

新手适合做哪个类目？新店什么类目比较好卖？

没有类目好卖不好卖，只有款式好不好卖。以下几个思路供参考：优先选择熟悉且感兴趣的行业；其次，考虑近期迅速增长的类目，例如2020年疫情导致运动健身相关产品非常畅销；另外，中小卖家可以考虑一些小众的类目，避开激烈的市场竞争。

There are no easy-to-sell categories, only styles that are good for selling. Consider prioritizing industries that you are familiar with and interested in. Another factor to consider is the recent increase in certain categories. For instance, the sports and fitness categories experienced a surge in 2020 due to the epidemic. Additionally, small and medium-sized sellers can explore niche categories to avoid intense competition.

在选择大众类目时，务必制定好产品规划。例如，如果你想做男装，就要考虑你想要的男装风格，是日韩风还是欧美风等。还要对受众的年龄和性别进行细分。同时，可以搭配其他产品如包包、鞋子、手表等来进行关联。

When selecting the popular category, it is important to carefully plan your product. For instance, if you decide to create men's wear, you should think about the specific style you want to focus on, such as Japanese and Korean or European and American. Additionally, you should consider the different age groups and genders within your target audience. Additionally, you can explore potential connections with other products like bags, shoes, and watches.

敲黑板划重点，要了解当地文化，想当地人之所想。

案例一： 人普遍偏胖，不妨从大码的宽松版型切入。只专注一个体系服装，人群会越来越精准。

案例二：就像日本一样，他们定期举办露营、野餐和学校组织的登山活动，因此可以根据他们的需求销售相关产品。不过，突如其来的疫情使得他们的运动需求从户外转移到室内。

说到选品，我必须指出的是，做出正确的选择比付出更多的努力更重要。有时候选对了适合自己的类目，可以让你减少很多扶贫的工作，避免在激烈竞争的市场中挣扎。

02

Shopee标题优化需要注意的有哪些？

03

店铺一款产品的曝光量、点击率都不错，但为什么出单不稳定？

04

Shopee营销工具之套装优惠实操复盘总结。